Case Study: Union Coffee The Brand Union was founded in 2001 by Steven Macatonia and Jeremy Torz, two scientists who went to buzzing San Francisco in the 90s and discovered an artisan coffee scene that didn’t yet exist in the UK. Deciding to bring the west coast back to London, they quit their day jobs and started roasting in their parents’ garden shed. A few years later, having learned more about coffee sourcing and the devastation faced by coffee farmers as the world coffee price dropped, they decided to start a roastery with a new sourcing approach – Union Direct Trade. View the site The Challenge The brand required support across all ecommerce and marketing after their ecommerce team departed, Union needed end-to-end brand optimisation to drive towards D2C channel objectives within the distribution mix. Union had several digital deployment issues that blocked onward growth. Our Solution Services Delivered – Fractional Leadership – Paid Media Management – Technical Support What We Delivered Heur embedded ecommerce and growth functions taking total ownership of BAU eCommerce and growth management to deliver business goals. Full ecommerce and marketing audit to establish the state of play, flagging growth blockers across the business. Then, built a 6, 12, and 24-month growth planner against commercial and transformational company goals. Delivered (and continue to deliver) ecommerce and growth ‘done for you’ with added fractional leadership to ensure seamless growth. Value Added – Managed ecommerce – Subscription relaunch – Commercial planning – Managed organic social – Managed paid media – Trade planning – Multi-channel launch – Technical support +17% subscriber increase -18% reduction in churn +5% reactivated customers Delivery Partners – Google Ads Paid advertising – Klaviyo CRM and email marketing – Shopify Plus CMS and POS – Meta Paid advertising Case Studies & Projects Case Study: H&M D2C Ecommerce Ecommerce Leadership Marketing View Case Study Case Study: Drake’s D2C Ecommerce Ecommerce Leadership View Case Study Case Study: Union Coffee B2B Ecommerce D2C Ecommerce Ecommerce Leadership Marketing View Case Study Case Study: Toni & Guy B2B Ecommerce D2C Ecommerce Ecommerce Leadership Marketing View Case Study Case Study: NICCE D2C Ecommerce Ecommerce Leadership Marketing View Case Study Case Study: Far Afield D2C Ecommerce Ecommerce Leadership Marketing View Case Study Case Study: Tog Knives D2C Ecommerce Ecommerce Leadership Marketing View Case Study Case Study: Tangle Teezer B2B Ecommerce D2C Ecommerce Ecommerce Leadership View Case Study Get in touch Want to learn more? Book a chemistry call below. Contact us
