E-COMMERCE BLOG

There’s a new word in the performance marketing space as of late and it’s popularity has reached a high point in the early months of 2024.

The word?

Brand.

How do you make it grow? Why should you care? What does it even mean? 

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Growing an agency is a bit like riding a motorbike, I thought to myself earlier today as I opened the throttle a bit too enthusiastically on a greasy wet road.

Slip and slide went the rear tyre, flashy flash went the traction control and stability warning lights on the TFT screen (it’s quite a fancy bike).

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eCommerce isn’t just for B2C retailers.

The B2B eCommerce market is much larger than its B2C counterpart. By 2020, Frost & Sullivan predicts it to be twice the size of B2C, $6.7 trillion versus $3.2 trillion. Forrester is even more bullish.

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We are often asked at Heur where to start.

It doesn’t matter if the client is a huge and established business looking to transform digitally, or a grass roots cult brand trying to build and grow.

It doesn’t matter if the client is in services or products,

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A methodology for standardising your approach to marketing tactics.

I wrote an article last week illustrating the step by step technique I use for planning, prioritising and actioning a marketing strategy. Check it out here if you didn’t see it yet.

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