Case Study: Far Afield

The Brand

Far Afield is where a passion for high-quality garments meets a global perspective shaped by the wonders of travel. Established in 2016 by brothers Mark & Chris Scholes, Far Afields brand is rooted in a passion for crafting distinctive garments that reflect the beauty of distant lands.  

The Challenge

With initial wholesale success Far Afield were struggling to get their D2C channel firing on all cylinders. Bogged down by an over encumbered WooCommerce site and a lack of technical marketing expertise, the internal team needed to make rapid changes to maximise peak trading periods.

Our Solution

Services Delivered

  • – Fractional Leadership
  • – Paid Media Management
  • – Managed Ecommerce

What We Delivered

Far Afield’s WooCommerce site was unfit for purpose, crashing during key trading points. Fixing the site’s substantial technical debt would have being prohibitively expensive and time consuming for the client, so we opted for a bootstrapped migration to Shopify. We were able to achieve this entire project (including a Global E transfer and migration from Mailchimp to Klaviyo) in 6 weeks, just in time for BFCM.

Following this we implemented a full commercial trading calendar, layered in a foundational CRM program and relaunched their paid media activity.

Value Added

  • – Managed ecommerce
  • – Full replatform
  • – Commercial planning
  • – Managed ongoing CRM
  • – Managed paid media
  • – Trade planning
  • – Merchandising
  • – Technical support

+23%

YoY revenue increase

-41%

reduction in return rates

+6%

uplift in AOV

Delivery Partners

  • – Klaviyo
    • CRM
  • – Google Ads
    • Paid advertising
  • – Shopify
    • CMS
  • – Meta
    • Paid advertising
  • – Loox
    • Reviews
  • – Global-e
    • International payments

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