Case Study: H&M

The Brand

H&M Group is a global fashion and design company with over 4,000 stores in more than 70 markets and online sales in 60 markets.

Their brands and business ventures share the same passion for making great, more sustainable fashion and design available to everyone. Each brand has its own unique identity, and together, they complement each other and strengthen H&M Group—all to offer our customers unbeatable value and enable a more circular lifestyle.

The Challenge

Developing strategy, solution architecture and tech roll out allowing the client to scale there influencer proposition radically. Building a tech stack that would seamlessly plug into the operational functions that H&M offer.

Our Solution

Services Delivered

  • – Fractional Leadership
  • – Technical Support

What We Delivered

Acting as hands CMO, CTO and COO. Developing the tech stack and technical partnerships needed to deploy and scale the proposition as needed. Delivering a bespoke CMS theme that allowed for quick onboarding and integrations with ERP, WMS, CRM and 3PLs globally.

Value Added

  • – Managed ecommerce
  • – Shopify store launch
  • – Commercial planning
  • – Optimised tech stack
  • – Integrated systems
  • – Trade planning
  • – Multi-channel launch
  • – Technical support

+200%

YoY Growth

-20%

reduction in ops cost

1

scalable theme

Delivery Partners

  • – Google Ads
    • Paid advertising
  • – Shopify Plus
    • CMS
  • – Klaviyo
    • CRM and email marketing
  • – Meta
    • Paid advertising

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