Case Study: Toni & Guy

The Brand

Toni & Guy began life in Clapham, London, in 1963. And now you’ll find them worldwide. An iconic British SuperBrand. And international fashion and style leader. Their story begins with two brothers with vision and ambition. Today, the company they created is home to thousands of the world’s most talented and award-winning hairdressers.

The Challenge

A 60 year old heritage brand, with worldwide reach and robust future ambition, needed to level up their digital channel on all fronts. The website and legacy tech stack blocked onward growth and limited the brand’s ability to grow. There where are technical partners and decisions to be made that required technical experts to aid in the scoping.

Our Solution

Services Delivered

  • – Fractional Leadership
  • – Technical Support

What We Delivered

Through consultancy, workshops, dedicated research and the development of a suitable tender process, Heur was able to craft a strategy to direct the digital business for its next phase and select ideal partners to bring the vision to fruition across technology, data, resources, infrastructure and channel activation.

Value Added

  • – Technical scoping
  • – Ecommerce audits
  • – Roadmapping
  • – Team training
  • – Project stewardship
  • – Multi-channel
  • – Technical support


audit delivered


workshops delivered


ongoing solution

Delivery Partners

  • – Shopify Plus
    • CMS and POS