Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
We embed within your team to provide commercial oversight and structural support, whether you are looking to turn around underperformance or accelerate an already growing brand.
This ensures problems are caught early, decision-making improves over time, and systemic issues are permanently resolved. We solve specific challenges, optimise what is already working, and surface growth opportunities that others miss.
Our seasoned ecommerce operators bring this leadership into your business. We establish clear KPIs, define what success looks like, and guide decision-making across internal teams and third parties to achieve your commercial goals.
Focussed action that moves your business, full visibility on why, and time spent only where it counts.
We work closely with your leadership team to define exactly how your ecommerce channel will grow. This begins with a highly focused roadmap covering your technology stack, operational capabilities and structural requirements. We translate complex commercial goals into a straightforward, actionable plan, ensuring your budget and resources are deployed with absolute precision.
Problems traced to their real source,
fixes that address the cause not the symptom, and commercial gain across
the whole system.
Whether managing a platform migration, restructuring your operating model, or preparing for an exit, we act as your strategic sounding board. We map out the exact operational steps required and steer delivery across your internal teams and external partners, ensuring you scale successfully without disruption
Automated decisions checked against expert commercial logic, errors caught before they reach your customers, and confidence in every output your systems produce.
Transformative growth begins with expert stewardship and joined-up strategy.
Focus stays fixed on the original scope, even as the work moves elsewhere.
Generalists cover the basics, having never owned the full weight of a scaling operation.
A generic playbook is applied regardless of how the business actually trades.
Margins, stock and channel performance are reviewed separately, if at all.
The same generalist covers every phase, whether or not it's the right fit.
Strategy is set by one team and handed to another to deliver.
Agency-side theory stands in for real commercial and operational context.
The focus remains on the ultimate commercial outcome, adapting dynamically wherever the work needs to go.
Operators bring end-to-end expertise, having actively managed every facet of a scaling ecommerce operation.
A comprehensive operational playbook is explicitly adapted to match exactly how the business trades.
Margins, stock levels, and cross-channel performance are constantly analysed as one cohesive commercial picture.
The exact right specialist is deployed precisely when required for each distinct phase of the work.
The strategic direction is defined by the same senior operators who remain embedded to drive its delivery.
Extensive brand-side ecommerce experience ensures deep commercial and operational context is present from day one.
Chris Nawrocki / Co-Founder & CCO
Read our magazine for clear, operator-led insights. We share the practical strategies and commercial advice you need to scale your bottom line.
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See exactly how we deliver compounding results. Explore our case studies to discover the strategic, connected gains we build for product-led brands.
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We are building a library of downloadable resources. Soon, you can access the exact tools and operational frameworks we use to drive growth.
COMING SOON
Senior ecommerce leadership engaged on a flexible basis, bypassing the need for a permanent hire. It covers the strategic decisions an in-house director would make: defining operating structures, identifying what to stop, and holding third parties accountable. We work embedded within your team on a weekly basis.
Sometimes, and if so, we will advise it. A permanent hire is the optimal solution when the role is steady and the business has clearly defined expectations. Consultancy is better suited when critical decisions cannot wait for a three-to-six-month executive search, the role is entirely new to the business, or the project has a defined endpoint.
We lead a weekly trading or strategy meeting, complete with the rigorous preparation behind it. Between these sessions, we analyse the data driving the next commercial call, write the operational plans the wider business works to, and facilitate complex trade-off decisions. It is a highly active role, and the primary output is decisive commercial action.
Consultancy sets the strategic direction and resolves structural issues. Ecommerce management runs the channel day-to-day once those foundations are set. Some client engagements begin with consultancy and transition into management; others require only strategic oversight.
Yes, and that is the part that matters. A plan handed over as a document still needs someone with the time and the standing to run it, which is what the person who commissioned it was short of. We stay for the delivery, or for as much of it as you want.
As long as the commercial requirement dictates. A distinct project, such as a replatform or restructure, concludes on its own defined end date. Ongoing leadership is reviewed quarterly against the initial transformation goals, with the intention that our involvement scales down as your internal capability grows.
You retain the strategic plan, the reporting frameworks, and an internal team now experienced in making these high-level decisions. If the natural conclusion is that you require a permanent internal role, we will advise exactly that and support you through the executive hiring process
