Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
Drake's
THE ISSUE:
Drake's digital business was underperformng across multiple areas and they needed support migrating from their Magento tech stack.
Our Part:
We ntegrated directly into the Drake's team to understand pain points across the business, simplifying the tech stack, removing operational issues, and managing delivery partner selection.i
The Impact:
Significant year-on-year revenue growth, a far more brand-aligned site experience, greater efficiency, reduced budget wastage, reduced customer acquisition costs, stronger buy and merch alignment and better sell-through.
YoY Revenue
YoY International Revenue
Reduction in CAC
Founded by Michael Drake in East London in 1977 as a tie and scarf-maker, Drake's is now one of the most world-renowned names in luxury menswear with boutiques in London, New York and Seoul. Fusing a classical British sensibility with louche Italian style and elements of workwear and sportswear, everything Drake's produces embodies their ethos of 'relaxed elegance'.
Drake’s' interlocking challenges demanded a holistic solution. We worked seamlessly across strategic consultancy, hands-on ecommerce management, paid media and CRM to turn their digital business around, drive it back to profitable growth and deliver a roadmap for onward success.
By taking a holistic approach that went beyond redevelopment or marketing, we resolved supply and demand bottlenecks that were impacting their ecommerce. Overhauling and revamping ERP, WMS and CRM vendors improved trading efficiency and delivered significant year-on-year growth.
MICHAEL HILL
CREATIVE DIRECTOR
DRAKE'S
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COMING SOON
We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
