Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
New & Lingwood
THE ISSUE:
New & Lingwood were struggling with inefficiency in their paid media, with their audience and return on spend both in decline.
Our Part:
We rebuilt New & Lingwood's acquisition and creative strategy from the ground up, undertook a full rebuild of their campaign structure and implemented rigorous testing to unlock new audiences and trade back to growth.
The Impact:
Heur managed to exceed revenue and ROAS targets and expectations, driving consistent growth across both Google and Meta.
Revenue Vs. Target
ROAS vs Target
Google ROAS
Meta ROAS
New & Lingwood is a British heritage brand known for its distinctive blend of classic and contemporary loungewear. Founded in 1865 in Eton, the brand built its reputation as a gentleman's outfitters, working with the very best in British mills, weavers and tailors. While the brand has an esteemed reputation and a dedicated clientele across locations like London's Jermyn Street and New York's Lexington Avenue, scaling their premium collections digitally required a highly responsive strategy.
We delivered a complete Paid Media strategy, management, and deployment across Google and Meta ecosystems, shifting the focus from volume-chasing to margin-protection and aligning media buying directly with real-time inventory realities.
By shifting focus from a one-size-fits-all approach to targeted, channel-specific strategy, we rebuilt the media approach around new customer acquisition and audience-tailored messaging. This disciplined, test-led approach allowed the brand to reallocate budget towards its best-performing channels and continuously refine performance through structured testing and learnings.
MATTHEW COLES
MARKETING DIRECTOR
NEW & LINGWOOD
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
