Drake’s: Digital Transformation

The Challenge

The business was looking for a way forward away from Magento and into a more operationally friendly and accessible tech stack. There was a high technical doubt that it was not integrated well or was not being used to its full potential. The client needed support with vendor selection, team hiring and ongoing growth support and stewardship.

Our Solution

We deeply integrating into the Drakes team to really understand pain points. Supporting vendor selection to drive the migration from Magento 2 to Shopify to simplify the technology stack and remove intergenerational and operational issues. Overhaul and revamp of ERP, WMS and CRM vendors and reporting. Deep dive into operations and merchandising management to better understand supply and demand bottlenecks. Delivering onward support for ecommerce and commercial teams to maintain onward growth.

Our Services

  • Fractional Leadership
  • Paid Media
  • Managed Ecommerce

Our Results

International Magento to Shopify migration and POS

Hiring of onward ecommerce team

30% increase in site speed

20% reduction in CAC

Case Studies & Projects


  • Digital & Ecommerce Consultancy
View Case Study

Drake’s: Digital Transformation

  • D2C Ecommerce
  • Ecommerce
  • Leadership
View Case Study

Union Coffee

  • Digital & Ecommerce Consultancy
View Case Study

Toni & Guy

  • Digital & Ecommerce Consultancy
View Case Study

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